Building a successful authority site requires you to get good at many skills such as.
Market Research
If you choose the wrong market, your site will be guaranteed to fail. This first stage is the single most important part of any authority site, and the one that most people get wrong.
Keyword Research
Picking the right tool is just the first step. How to use it effectively to uncover the right kinds of keywords to build a profitable site is a whole other challenge.
Tech Site Setup
There are millions of tools, plugins and themes nowadays. With so many to choose from, it’s difficult to choose the right one. Slow, clunky and out of date technology will kill your rankings.
Design & Branding
Getting hung up on your fonts? Not keen on your color scheme? What should be a quick decision can slow you down. The worst part? Designing a great looking site is easier than you think.
Content Creation
It’s not as easy as just writing about a topic. Your content needs to appeal to both readers AND Google. Most people waste a huge amount of time writing content destined to fail.
Link Building
Your site won’t rank without links. It’s no secret, link building is hard. Scaling true white hat link building is even more difficult. There are severe penalties for doing it wrong.
Hiring & Outsourcing
You don’t want to be doing all the work yourself forever. Hiring the right people online is tricky. Outsourcing, if done incorrectly, can be a costly mistake for any authority site.
Monetization
This is why you’re doing this in the first place, right? To make money. We’re always amazed by how many authority sites neglect proven monetization strategies which are easy to implement.
Analytics & Tracking
You need to set up the right tracking tools to keep tabs on the growth of your business and understand which areas need your focus & attention. Can you say “technical nightmare?”
Market research , keyword research, site setup, branding, building a content team, building links to the content and monetizing the traffic that was quickly growing.
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